Branding design for the Museum of Math in New York City. The rebranding process takes on a different approach to the museum through focusing on the humanity aspect behinds Math.
The Pattern Lab in the Musuem of Mathematics aims to link the humanity aspect of Momath to that of the residents in the city. Multiple shapes, numbers and symbols are created in the presets for people to come and put together their own unique mathematical pattern. The pattern can be saved through visitor’s ID card which was given upon entrance.